Soli Studio

Client: Soli Studio
Creative Direction

Soli Studio is a fashion and jewellery brand that was founded in Melbourne in 2019. This independent and woman-owned brand has a distinctive aesthetic that fuses understated, casual styles with bold, attention-grabbing statement pieces.

Soli Studio prides itself on being a collaborative effort between its South Korean and Oceana teams. We wanted this collaboration to be evident in the brand's identity to showcase the unique cultural influences of both regions. The art direction of the brand is deliberately minimalist, allowing the products to take center-stage in any visual communications.

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Working alongside the founder, we were able to identify the essential characteristics of the brand that needed to be conveyed through its photography and moving image. We recognized the importance of creating a distinct visual identity while also staying true to its core values and beliefs.

With a shared vision in mind, we set out to develop a strategy that would align our creative efforts to create a cohesive and visually stunning representation what Soli Studio stands for as a brand. This process involved not only creating high-quality visuals but also selecting the right tone, colour palette, and style that accurately reflected these brand pillars.

Identifying the essential characteristics of the brand
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