With the launch of the new HR-V, Honda saw a huge growth opportunity with females under 40. But these women were hating the generic approach adopted by most car brands. You know, the 20-somethings in the prime of their lives, driving through city laneways listening to music or sipping lattes. People aren’t one thing, so why do car brands treat them that way?
So, we created We’re not the Same. One actor playing eight different roles, based on eight very different real-life stories, in a tongue-in-cheek play on those “interchangeable 20-something females” typically depicted in the small SUV category.
We gathered hundreds of real stories from real Australians and created a content series highlighting how versatile the new Honda HR-V was. Some funny, some unglamorous and some downright weird. We knew that if we could bring them to life in an engaging way, we could make Honda feel more relatable and more human.