Bilby Run

Client: Knog
Role: Art Direction + Design

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Knog’s USB rechargeable headlamp range revolutionised the way people look at headlamps. The silicone strap and pod design feature a set and forget headlamp design, one that’s easy to put on and even easier to wear. For the launch of the new range of running headlamps we not only wanted to highlight these and many new features but we also wanted to tap into the beauty, pleasure and pain of running especially at night. Knog's running headlamps allow you the freedom to explore all night long when it's only you, your breath, your heartbeat and an open trail.

Whilst running is often you against yourself, this is even more apparent at night. Your senses are heightened, you can hear and feel every breath, every step and every thought. We wanted to convey these feelings visually, the challenge, the anguish and the freedom of being out on the night trail with a Knog Headlamp. We shot up in the Victorian Alps as the sun set to create a visually striking series of campaign images and video.

It's only you, your breath, your heartbeat and an open trail.

Bilby Run

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